The problem with law firm Web sites

Law firm Web sites have come a long way in what they tell you about a firm’s lawyers and practice areas. But many still tell you absolutely nothing about the firm’s business and support staff. Why is this?

Say you want to find the name of a firm’s administrator or chief operating officer. Very few firm sites let you do this. Try finding the name of a firm’s marketing director or public-relations director. Again, some firms’ sites are quite helpful in this. But I have seen many sites where it seems the firm is making an effort to conceal the names of these people. I have found Web sites of major firms that have full sections devoted to press releases and news, yet nowhere name a press or marketing contact.

Someone tell me: Is this simply the vestige of another era or is there some good reason law firm sites keep visitors in the dark about their non-legal staff?