Kevin O’Keefe and David Giacalone both comment on my recent post about Blogads. Kevin says that, for lawyers who use their blogs to market their legal services, advertising is a big mistake. David agrees. I agree as well. If your blog’s purpose is primarily marketing, advertising is not only unnecessary, but tacky. My original post on this had in mind the more altruistic blawgers who do it to keep themselves and others informed about new developments in a field and to share their perspectives on those developments. As a long-time journalist, I was thinking about blogs as information resources rather than as marketing tools. Clearly they can be and are both. To the extent blogs parallel more traditional forms of legal news services, why shouldn’t they have ads?
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