I felt validated when I saw this article on The Law Marketing Portal, becauses it addresses a topic that has long been a pet peeve of mine — the failure of law firms to list non-lawyers on their Web sites.
As a former reporter and editor, I would often go to a firm’s site in search of the name of its PR director, administrator or CTO, only to be frustrated time and again by no listing. Granted, some firms do list C-level professionals on their sites. And sometimes their names can be found within other pages — such as the marketing director listed in a firm newsletter. But it never made any sense to me, and it doesn’t seem to make much sense to the marketing professionals quoted in the article.
The article’s author, Steve Taylor, a reporter for Of Counsel, where the article first ran, states it well:
“With all due respect to your profession, that’s ridiculous. Yes, of course, clients and potential clients want to know about the attorneys. But to think that they don’t give a damn about anyone else is, frankly, short-sighted.”