Google launches blog search

After Google bought Blogger, we thought we’d see this sooner, but today the company finally did what everyone expected — launch a blog search tool. It is available in the classic Google-style interface or in a Blogger-style interface.

In an admittedly quick and unscientific test, I performed several searches and found the results compared favorably to my current-favorite blog search tool, Clusty. Google seemed to have an edge in timeliness, while Clusty seemed broader in its results.

Google’s FAQ about its new search feature says:

“Blog Search is Google search technology focused on blogs. Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore the blogging universe more effectively, and perhaps inspire many to join the revolution themselves. Whether you’re looking for Harry Potter reviews, political commentary, summer salad recipes or anything else, Blog Search enables you to find out what people are saying on any subject of your choice.

“Your results include all blogs, not just those published through Blogger; our blog index is continually updated, so you’ll always get the most accurate and up-to-date results; and you can search not just for blogs written in English, but in French, Italian, German, Spanish, Chinese, Korean, Japanese, Brazilian Portuguese and other languages as well.”