With My Blog’s Move, My Alexa Ranking is Confused

Scott Greenfield’s recent post about blogging,in which he notes that he had reached 4th on Avvo’s list of top legal blogs, got me wondering where I stood. It’s been over a year since I last checked, at which time this blog ranked #30. When I checked today, my ranking had dropped to #59.

Perhaps more significantly, that 59th place does not actually belong to this blog, but to my law practice website. As regular readers will know, I recently moved this blog to its own domain. Thus, it went from www.legaline.com/lawsites.html to www.lawsitesblog.com.

The Avvo list is based on rankings by Alexa. As of today, Alexa assigns my legaline.com domain (my law firm site) a rank of 575,762. It ranks my lawsitesblog.com domain at 980,266. On Avvo’s list, that would put me at about 104th place. That number, however, reflects a three-month average, but I’ve only been at this address a little over a month. For the most recent one-month period, Alexa ranks this blog at 441,247.

Over the last three months, Alexa reports, my legaline.com domain has seen a sharp drop in traffic, resulting in a 75,000-point drop in my Alexa ranking. By the same token, my lawsitesblog.com domain is showing a rapid rise in popularity.

I’m not really sure what any of this means, if it means anything at all. I was worried that moving my blog would result in a significant drop in traffic. That does not seem to have happened; rather, the traffic that formerly went to sub-pages within my legaline.com domain are now going to my new domain. Over the long run, that will allow me to get a more accurate read on my blog traffic as opposed to my website traffic.

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  • shg

    As metrics go, I don’t suppose the Alexa rankings matter a whit. That said, I’m not aware of any other rankings that matter much either. I know some of the guys give a link to their ABA Journal blog URL to give the appearance of interest over there, and put them in the top 10 on the ABA Journal list, but I’m not aware of anybody getting any meaningful interest as a result.

    Ultimately, it always comes back to the main event, the content. Whether that means that we can never really be sure who’s “winning” the most eyeballs, I dunno, but I suspect that none of the prizes matter much in the long run. Either people choose to read you or they don’t. If that’s the reason why you write, then it’s up to you to decide if you’re getting enough traffic to satisfy you.

    And if you write just to write, then the traffic doesn’t really matter any more than where you stand in the rankings, regardless of which ranking you use.

  • OOF

    I am developing a website for consumers (UK). I set it up months ago with some useful services but I just cant seem to get up on search rankings. I cant afford to pay a professional. Any tips?


  • OOF

    finally, slowly moving up…