Growth of Legal Blogs Remains Stagnant, ABA Tech Survey Shows


The American Bar Association’s Legal Technology Resource Center is out with the 2015 edition of its annual Legal Technology Survey Report, and it reveals that growth in blogging among lawyers is virtually stagnant.

This year, 26 percent of respondents said that their firm has a blog. That is slightly up from last year, when it was 24 percent, but down from two years ago, when it was 27 percent. Overall, the percentage has remained largely unchanged over the past three years.

The same stagnancy was evident when lawyers were asked whether they personally maintain a legal blog for professional purposes. Overall, 7 percent said that they do, down from 8 percent in 2014 and 9 percent in both 2013 and 2012.


The survey shows a slight drop in blogging by solo lawyers, from 10 percent last year to 9 percent this year. It found a notable drop in blogging by respondents at firms of 100 or more lawyers, from 9 percent last year to 4 percent this year.

The survey also shows little change in the time lawyers spend working on their blogs. Overall, they devote about 1.9 hours per week to updating and maintaining their blogs. That is slightly less than 2.1 hours in 2014, 2.4 hours in 2013, and two hours in 2012.

One interesting question the survey asks each year is whether lawyers who have blogs have ever had a client retain them directly or via referral as a result of their legal blogging. Thirty-nine percent said they had. Here again, that percentage was virtually the same as 2014 (39.4%) and 2013 (39.1%). A third said they had not had a client retain them because of their blogging and 28 percent did not know whether they had or not.

The information about blogging was contained in Volume IV of the survey, which covers web and communication technology. For this survey, the LTRC received 938 completed questionnaires.

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  • Blogging still makes sense if you know how to stand out of the pack… BTW, especially (potential) feeders (foreign law firms) are interested in my legal blog. It’s a great ‘referral tool’.

  • I see the these results each year, but we are seeing growth, especially in large law. I am also seeing good growth in content marketing on firm created and firm branded publications. I wonder if the ABA is getting a good enough sample and if we’re getting hooked on the term blog.

  • Sarah Jones

    This is some good information. I think it is important to have legal blogs. I am a first year law school student and I have been following the careers of some of the most influential attorneys in the United States in order to help guide me on my career path. Joel Hyatt is one of the most successful lawyers in the United States. I have learned a lot by following his career. Here is a comprehensive blog post that gives some background information about Mr. Hyatt.