I gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” The first half covers marketing, the second half covers ethics. View more presentations from Robert Ambrogi
TAG | marketing
According to the blog launched today, RankingsForLawyers, there are more than 700 different lists that rank lawyers in the United States. While any lawyer can name at least some of these lists — such as Best Lawyers and Super Lawyers — keeping track of all of them is an overwhelming task. That is the idea behind this blog and the new service it accompanies, RankingsForLawyers. Unveiled today by the legal-marketing firm Jaffe Associates, the service promises to help law firm marketers keep track of the many ranking opportunities and decide which they should pursue. (Full disclosure: I am a former vice president of Jaffe.) From the announcement:
“RankingsForLawyers gives legal marketers the knowledge they not only need to stay on top of all of the directories and ranking opportunities — national, regional, and local — but also to better identify those that have true value for the firm. It also provides useful guidance in managing key deadlines.”
The announcement offers interesting numbers showing how pervasive these rankings have become:
- Sixty-nine major legal periodicals publish a total of 345 surveys.
- There are 387 surveys published by 184 general business publications in major markets nationwide.
- 170 surveys list the largest law firms.
- 154 surveys highlight the the “best, super or top” lawyers.
- Of the various surveys by practice areas, there are 27 for IP alone.
- 108 surveys showcase “rising stars.”
- There are 47 pro bono rankings.
- 75 surveys rank workplace satisfaction.
- 83 rankings focus on diversity efforts.
- California is the state with the most surveys, while Wyoming, Idaho and Montana have the fewest.
- More than 37 surveys appear in European and Canadian publications.
At the RankingsForLawyers site, you can sign up to receive a report compiled by Jaffe listing all of the publication opportunities and publication dates of current rankings and awards published by media outlets and other organizations.
On Tuesday, Jan. 30, I will be part of a panel presenting a workshop in Boston on Advanced ADR Marketing sponsored by the New England chapter of the Association for Conflict Resolution. The program will focus on using the Internet to build an ADR practice, with particular focus on blogs, e-newsletters and podcasting. I am honored to be in the company of three stellar co-panelists:
- Diane Levin, a mediator, publisher of the blog Online Guide to Mediation and creator of the World Directory of Alternative Dispute Resolution Blogs.
- Christine Pinney, principal of Christine Pinney Marketing and an expert in e-newsletters.
- Dr. Tammy Lenski, a mediator and publisher of the blog Mediator Tech.
The program takes place at Suffolk University Law School in Boston. It begins with networking at 2 p.m. and the panel from 2:30 to 4:30. Registration is $40 for NE-ACR members, $50 for nonmembers and $25 for students. Suffolk students may attend at no cost. More information and registration materials are here.
The newsletter Marketing The Law Firm, a publication of ALM’s Law Journal Newsletters, today released the results of its second annual MLF 50 — The Top 50 Law Firms of 100+ Attorneys in Marketing and Communications. Topping the list are:
- Duane Morris
- Goodwin Procter
- Jenner & Block
- Sonnenschein Nath & Rosenthal
- Goulston & Storrs
- Manatt, Phelps & Phillips
The listing is compiled by Elizabeth Anne “Betiayn” Tursi, the newsletter’s editor-in-chief. Firms are ranked based on several criteria, including: marketing strategy, measurable results, marketing department stats, communications/public relations/media relations, commitment, advertising and visual communications, Web site and firm blogs, client service programs and outreach.
Subscribers to Marketing the Law Firm can view the survey as part of their subscriptions. Non-subscribers can view it with a payment of $15.