TAG | video

May 28, 2013

LawyerCams.com Uses Google Hangouts to Help Consumers Find Lawyers

Last year, I wrote here about LawZam, a website (and, later, an iPhone app) that aims to connect consumers with attorneys by facilitating free, face-t0-face consultations via live videoconferencing. Now there is another site that does something similar, only this one uses Google Hangouts for lawyers and clients to meet by video. This new site, LawyerCams.com, is [...]

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Jun 11, 2012

Video: The Legal Ethics of Friending on Facebook

In this last of the four videos I prepared for the 38th ABA National Conference on Professional Responsibility panel, “Old Rules, New Tools: The Challenge of Social Media for Bar Associations and Lawyers,” I answer Simon Chester’s question, ”Is there anyone a lawyer should not friend on Facebook?”

(For more on why I did these videos, see my first post in the series.)

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Jun 10, 2012

Legal Ethics and Twitter

In this third of the four videos I prepared for the 38th ABA National Conference on Professional Responsibility panel, “Old Rules, New Tools: The Challenge of Social Media for Bar Associations and Lawyers,” I answer Simon Chester’s question, ”Are there any ethical concerns raised by lawyers’ use of Twitter?”

(For more on why I did these videos, see my first post of the series.)

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Jun 10, 2012

Video: Legal Ethics and Social Media: Cautionary Tales

In this second of the four videos I prepared for the 38th ABA National Conference on Professional Responsibility panel, “Old Rules, New Tools: The Challenge of Social Media for Bar Associations and Lawyers,” I answer Simon Chester’s question, ”Are you aware of any cautionary horror stories about ethical problems caused by lawyers’ use of social media?”

(For more on why I did these videos, see my first post of the series.)

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Jun 10, 2012

Video: Legal Ethics and Social Media

Recently, I was scheduled to speak at the 38th ABA National Conference on Professional Responsibility as part of a panel, “Old Rules, New Tools: The Challenge of Social Media for Bar Associations and Lawyers.” About a week before the panel, a scheduling conflict arose in my day job that would keep me from being at the panel. When I told this to the panel organizer, Simon Chester of Heenan Blaikie in Toronto, he replied, “I’ve a wild idea.” His idea was for me to record four brief video segments in which I answer questions he would have put to me had I been present. He would then play my video during the panel, in place of the real me.

So that’s what I did. In this first of the four videos, I respond to the question, “Do social media present any special challenges or difficulties for firms, or are they just conventional marketing and client communications through different media?”

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Jan 16, 2012

Tacky Lawyer Video Du Jour: Bully Lawyer

I don’t understand why lawyers think denigrating themselves and the profession is an effective marketing tool. Like the Nilan Johnson video I wrote about before, here is an attempt at humor that fails miserably. Lawyer as shakedown bully? Is that really the image this guy wants to present? I guess so, given this video and his URL of bullylawyer.com.

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Aug 18, 2011

Is This a Good Use of Video for a Law Firm?

How many lawyers does it take to screw in a lightbulb? That’s the joke behind a new marketing video from the Minneapolis law firm Nilan Johnson Lewis. But is the joke on the firm?

Here’s the set-up: In an office-building lobby, a maintenance worker uses a pole to reach into a ceiling fixture and unscrew a presumably blown-out lightbulb. As he removes it, a group of five lawyers enters the lobby. One, talking on his mobile phone as he eyes the worker, says, “Wait a second, I got to take care of something right now.” With that, he reaches into his briefcase, pulls out a replacement bulb and takes the pole from the worker. Then, all five lawyers grab the pole and walk in unison in a circle, collectively screwing in the bulb. As they do, the words appear, “Team vs. Individual,” followed by, “We work together, so we win together.”

Yes, collaboration is a good thing. But not a good thing, at least in the eyes of the clients who pay the bills, is redundancy.

I understand that this video is tongue-in-cheek. According to an email I received, it represents “the latest in a long string of innovative marketing campaigns laced with subtle humor and the firm’s willingness to poke fun at itself.”

I like humor. Really I do. But even if the firm’s intent was to poke fun at itself, at what cost? Is the predominant message here a positive one? Isn’t the message, “Our firm will use five people to do the work of one”? The fact of the matter is, it doesn’t and shouldn’t take five lawyers to change a light bulb. If that’s how many lawyers you use to change a light bulb, how many are you going to send to a deposition?

Not to mention, the poor worker whose job it was to change the bulb appeared to be handling it just fine until the lawyers took it over. So the secondary message is, “We grab control without being asked of things that aren’t our business in the first place.”

I feel bad when a legal marketer brings something to my attention with obvious pride in what they’ve done, only to find myself disagreeing. To me, this video is funny only until you stop to think about it–or perhaps I should say, until a potential client stops to think about it.

Ah, but this post is not all sour grapes. The video was produced as part of a broader relaunch of the firm’s website and messaging. Here, the firm has succeeded. I have not gone back and looked at the firm’s former website, but its new site is nicely designed with strong messaging, simple navigation and good writing. I would rethink the video if I were them, but the website is a keeper.

Am I wrong about this video? What do you think?

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Mar 4, 2009

Mass. AG Launches into Social Media

The attorney general of Massachusetts, Martha Coakley, has launched a blog called At Issue & In Focus. The introductory post says:

This blog is designed to help residents to understand and participate in the work of their government. We will strive to address topics relevant to the broadest possible audience and will grow to include all the areas in which the work of this office affects Massachusetts residents, including consumers, families, businesses and others.

The AG’s office now also has a Twitter feed and an official YouTube channel. A statement of the AG’s Web communications policies says her use of Twitter “is intended as one-way communication” and the office will “not respond via Twitter to press inquiries, consumer complaints, or other constituent matters.”

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Feb 24, 2009

Two New ‘YouLaw’ Video Critiques

TechnoLawyer just published the latest in its YouLaw series of lawyer video critiques: My Law Firm Is Better Than Your Law Firm. I am a member of the YouLaw “back bench,” which means I get to add a quick comment at the end to supplement Gerry Oginski’s in-depth review.

Another in the series was published on Feb. 9: Read My Lips (Since My Video Didn’t Sync Properly).

Us back-benchers do not see Oginski’s review or each others’ comments before they are published. It has been interesting over the course of this series to see how our comments compare. More often than not, we agree with each other. I would love to hear your thoughts on these videos.

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Oct 9, 2008

Video: New Media for Lawyers

This is part of the Legal Channels series, produced by the Legal Talk Network in cooperation with Law.com.

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