I caught this sentence in a posting to Poynter’s online-news discussion list. I like it because it states so simply the formula for blogging success. The posting was by Howard Owens, director of new media at the Ventura County Star.

“There are two lessons I take away from blogs. First, find your niche and serve it and serve it well. Second, frequent updates.”

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.