At the IP blawg Phosita, contributor Douglas Sorocco offers a simple but compelling demonstration of screencasting. The technology combines audio — a la podcasting — with a recording of the broadcaster’s computer screen. Sorocco uses a software program called Camtasia Studio, which is available for a free trial download or to purchase for $299.

What makes this so compelling is that the screen recording takes the premise of podcasting and raises it to a much broader array of applications. I’ve written before about podcasting as CLE, but with screencasting, you can easily produce and package a complete audiovisual presentation and easily make it available for broad distribution via the Web or on CD-ROM. Think of the applications in law: marketing and business development, CLE, online dispute resolution, settlement negotiations … and on and on. Sorocco’s small step into screencasting suggests greater strides to come.