At the IP blawg Phosita, contributor Douglas Sorocco offers a simple but compelling demonstration of screencasting. The technology combines audio — a la podcasting — with a recording of the broadcaster’s computer screen. Sorocco uses a software program called Camtasia Studio, which is available for a free trial download or to purchase for $299.

What makes this so compelling is that the screen recording takes the premise of podcasting and raises it to a much broader array of applications. I’ve written before about podcasting as CLE, but with screencasting, you can easily produce and package a complete audiovisual presentation and easily make it available for broad distribution via the Web or on CD-ROM. Think of the applications in law: marketing and business development, CLE, online dispute resolution, settlement negotiations … and on and on. Sorocco’s small step into screencasting suggests greater strides to come.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.