today features my article, Blogging and the Bottom Line, which originally appeared in ALM’s Legal Tech newsletter. Here’s a sample:

“Pick an area of law — trademark, employment, appellate, whatever — tack “lawyer” onto it, and search the phrase on Google. Odds are, a legal blog will be among the top-ranking results — often at the top of the list.

“At a time when talk of online marketing invariably turns to the pseudo-science of search-engine optimization, many law firms are missing an often more sure-fire route to the top of the search-engine heap — blogging.

“And higher search ranking is just one of the marketing advantages blogging offers lawyers — all for little or no cost and with virtually no technical knowledge required.”