My post last week, Blogging’s contrarians, drew several comments and a number of e-mails. I wrote it, in part, in response to a TechnoLawyer feature by California lawyer Joe Hartley. Now TechnoLawyer Publisher Neil Squillante offers his thoughts on the topic. “My quick take on legal blogs as a marketing tool is that they can drive traffic to your site,” he says. “In this respect, they can serve as a ‘search engine optimization’ tool.” He goes on to say that he thinks blogs “work better for publicity than for generating leads.” He concludes:

“As I’ve said many times, today’s world requires a multi-channel approach to marketing — you cannot rely on just one marketing channel to grow your law firm’s business.”

Read Neil’s full post.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.