From the Boston Business Journal:

“Ilene Robinson Sunshine is a top-notch attorney. But she’s the first to admit that for some time, drumming up legal business didn’t come naturally to her. …

“Sunshine, currently the co-chairwoman of Sullivan & Worcester LLP’s labor and employment law group, found selling her services distasteful — that is, until she recast the process from a sales-based exercise to one in which she was building relationships.”

[Read more.]