Writer Wendy Davis explores some answers to this question in her article, How Web-Savvy Are You?, republished from Small Firm Business.

Her article includes a mention of Coast to Coast, the weekly legal news podcast I cohost along with J. Craig Williams. Here’s an excerpt:

“As with blogs, podcasting can be a good way to communicate with clients. Instead of writing a newsletter, lawyers can record short audio clips that clients can download and listen to at their convenience. ‘Coast to Coast’ usually runs about 30 minutes, but a podcast — so-called because of Apple Computer Inc.’s popular iPod players — can range from a short comment (or an audio version of a post) to a stand-alone program.”