I wrote recently at LegalBlogWatch that ATLA’s new name, American Association for Justice, creates a cumbersome acronym. I wrote: “‘ATLA’ is a phonetically pleasing acronym that is easy to say and easy to remember. ‘AAJ’ sounds like the beginning of a sneeze.”

Now Walter Olson at Overlawyered has penned the headline I wish I’d been clever enough to think up: AAJ… AAJ… AAJ… WHO?

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.