For some 14 years, Allan Colman was well known within the legal industry as senior vice president in charge of marketing and business development for the jury consulting firm DecisionQuest. In 2005, Colman left DecisionQuest to become the first chief business-development officer at the law firm Howrey. Now, Coleman is launching a consulting firm focused on helping law firms develop new business, with particular emphasis on the art of closing the deal. With that new firm comes a new Web site and blog.
The firm, The Closers Group, describes itself this way: “We’re all about helping you become closers and building a firm-wide closing culture.” They will show you, they say, how to get inside the red zone — the football term for that final 20 yards before the goal — and then make it to the goal line.
The group’s Web site, still in beta version, seeks to drive home this message through three sections focused on closing more business in the short term, closing more business in the longer term and developing a pipeline for new business. Each section has brief tips and points to a library — so far a small one — of Coleman’s articles and presentations. Coleman’s team has created an effective and attractive design, but the site is so far pretty light on content. I would hope to see that aspect of it built up over time. The blog, which remains part of a beta site as of this writing, has no postings. (Note: Once the site is out of beta, you will have to remove the word “test” from the URL I use here.)