Articles Posted in July, 2007

Lawyer Marketing Site Hits Brick Wall

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Would someone hire a lawyer based on an ad pasted to a wall? What about a digital ad pasted to a virtual wall on the Web? In either case, the answer seems obvious to me. Thus, I do not understand why any lawyer would shell out good money to purchase advertising space on the new…

What Hath Avvo Wrought?

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With all the attention paid to last month’s launch of the lawyer-ranking site Avvo, it was only a matter of time before copycat sites began to appear. One such site, About My Lawyer, launched Friday, and it is so amateurishly executed that I cannot tell whether it is legitimate or a joke. The…

ABA Journal overhauls its Web site

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A head-to-toe redesign was revealed today for the Web site of the ABA Journal. Because I am on vacation where I am short on time and reliable Internet access, I will quote from the announcement from Molly McDonough, the magazine’s assistant managing editor/online (and former associate of mine at ALM), in which she describes…

Idaho State Bar this Week

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I will be in Boise this week for the annual meeting of the Idaho State Bar, where the theme is law practice management. I am speaking Thursday on the latest in legal research online and Friday on cutting-edge legal marketing. Here is the meeting brochure and agenda. If you are attending the…