For my Web Watch column this month in Law Technology News, I review the recruiting sites of the nation’s largest law firms. This first of two parts looks at the more innovative efforts. Next month’s column will review the ones that fall flat. Here is the opening:
“It is time for the 2007 crop of summer associates to head back to school, and for law firms to begin scouting next year’s hopefuls. That makes it the perfect time to look at how effectively large law firms are using their websites to recruit summer associates.
“The conclusion, based on a review of the recruiting sites of the AmLaw 100, is that while a handful of firms use the medium to full advantage, most take a remarkably humdrum approach, and some make surprisingly clumsy missteps. In this first of two parts, we look at some of the more innovative recruiting pages.”
Read the full article here. (Free registration is required.)