The legal public-relations firm Jaffe Associates (where I once worked as VP of editorial services) has launched a blog, Jaffe Blog. It will provide attorneys and legal marketers with information about using Web 2.0 in their marketing efforts, according to an announcement.

At the same time, Jaffe published a white paper on Web 2.0 and legal PR, Web 2.0 and PR 2.0, and unveiled a wiki, which is as yet without content.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.