In what may be a first for an AmLaw 200 law firm, Curtis, Mallet-Prevost, Colt & Mosle has launched a Facebook page to serve as a central component in its law school recruiting efforts. The page provides a range of information about the firm and its summer associate program, including:

  • FAQs about the summer program.
  • Descriptions of the firm’s policies on diversity, work assignments and professional development.
  • Names of its 2008 summer associates.
  • The firm’s on-campus interview schedule.
  • A chart of the firm’s awards and rankings.
  • Testimonials from former summer associates.
  • Photos of firm events.
  • An RSS feed for firm news.

This is one of those innovations that makes you wonder why no one thought of it sooner. Facebook is where the recruits are, so shouldn’t it be where the recruiters are?

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.