I used to complain that PR professionals were blind to the blogosphere. Now that they’ve discovered it, there are some who could use a good set of blinders to keep them focused on their target audience. I’ll bet I wasn’t the only blogger to get this press release today:


Los Angeles, California (September 3, 2008) Society for the Promotion of Japanese Animation (SPJA) announced today that Mr. Steve M. Rezayat is joining the organization as Chief Financial Officer. More information can be found on the website www.spja.org.

Mr. Rezayat will be joining former Chief Financial Officer and current Chief Executive Officer Ms. Trulee Karahashi in the guidance of the organization that runs the nation’s largest anime and manga convention, Anime Expo®.

Hello? The CFO of an anime society? And I care why? Did anyone at this PR agency bother to even look at the name of my blog, let alone its content?

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.