I used to complain that PR professionals were blind to the blogosphere. Now that they’ve discovered it, there are some who could use a good set of blinders to keep them focused on their target audience. I’ll bet I wasn’t the only blogger to get this press release today:


Los Angeles, California (September 3, 2008) Society for the Promotion of Japanese Animation (SPJA) announced today that Mr. Steve M. Rezayat is joining the organization as Chief Financial Officer. More information can be found on the website www.spja.org.

Mr. Rezayat will be joining former Chief Financial Officer and current Chief Executive Officer Ms. Trulee Karahashi in the guidance of the organization that runs the nation’s largest anime and manga convention, Anime Expo®.

Hello? The CFO of an anime society? And I care why? Did anyone at this PR agency bother to even look at the name of my blog, let alone its content?