Scott Greenfield’s recent post about blogging,in which he notes that he had reached 4th on Avvo’s list of top legal blogs, got me wondering where I stood. It’s been over a year since I last checked, at which time this blog ranked #30. When I checked today, my ranking had dropped to #59.
Perhaps more significantly, that 59th place does not actually belong to this blog, but to my law practice website. As regular readers will know, I recently moved this blog to its own domain. Thus, it went from www.legaline.com/lawsites.html to www.lawsitesblog.com.
The Avvo list is based on rankings by Alexa. As of today, Alexa assigns my legaline.com domain (my law firm site) a rank of 575,762. It ranks my lawsitesblog.com domain at 980,266. On Avvo’s list, that would put me at about 104th place. That number, however, reflects a three-month average, but I’ve only been at this address a little over a month. For the most recent one-month period, Alexa ranks this blog at 441,247.
Over the last three months, Alexa reports, my legaline.com domain has seen a sharp drop in traffic, resulting in a 75,000-point drop in my Alexa ranking. By the same token, my lawsitesblog.com domain is showing a rapid rise in popularity.
I’m not really sure what any of this means, if it means anything at all. I was worried that moving my blog would result in a significant drop in traffic. That does not seem to have happened; rather, the traffic that formerly went to sub-pages within my legaline.com domain are now going to my new domain. Over the long run, that will allow me to get a more accurate read on my blog traffic as opposed to my website traffic.