For some 15 years, legal marketer Larry Bodine has operated the LawMarketing Portal as a free news and information site about marketing and business development in the legal profession. Over the years, that has added up to hundreds of articles by marketing professionals on a range of topics.
Now Bodine is taking the site in a notable new direction. From now on, the site will feature only videos in place of articles, and it will take on a new name, the LawMarketing Channel. Larry will formally announce the changeover on Monday.
Each day, the site will feature one main video, “Today’s Legal Sales & Marketing Bulletin,” along with recent videos by Bodine and other marketing experts. All the videos will be brief — generally no more than three minutes — and focused.
“We’re switching to an all-video format because when people have a problem, they just want someone to tell them the answer in three minutes,” Bodine said. “That’s exactly what we’re giving our visitors.”
Bodine was spurred to make the change based in part on a recent Pew Internet study that found that watching video is now the number one activity on the Internet for adults.
With the change to the all-video format, the site will retain all of the articles and other resources it built up over the years. Other features of the site will also remain unchanged, such as the ability to sign up for premium membership and to post event, job and consultant listings.