Kevin O’Keefe believes that lawyers get their best work from relationships and a strong word-of-mouth reputation, and that blogging is the perfect way to build relationships and reputation. In 2003, he founded LexBlog, a company devoted to helping lawyers and law firms launch their own blogs. Today, LexBlog has grown to a network of nearly 20,000 legal professionals worldwide blogging on the platform.
More recently, LexBlog launched a global legal news and commentary network based on legal blogs. The network is open to any legal blog, without cost and regardless of whether the blog is a LexBlog customer. And just last week, LexBlog announced a national campaign to help bridge the legal services gap by enabling lawyers to connect with consumers in real and authentic ways through blogs.
In this episode of LawNext, I talk with O’Keefe about LexBlog, blogging, and the important of building trust and relationships for lawyers to connect with clients.
Full disclosure: Since January, I’ve worked with LexBlog as publisher and editor-in-chief.
Before founding LexBlog, O’Keefe was a trial lawyer in Wisconsin for 17 years. In 1998, he founded a virtual law community, PrairieLaw.com. After selling PrairieLaw to LexisNexis in 2001, he became vice president of business development for its Martindale-Hubbell division. He is a graduate of University of the Pacific — McGeorge School of Law and the University of Notre Dame.
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