Kevin O’Keefe believes that lawyers get their best work from relationships and a strong word-of-mouth reputation, and that blogging is the perfect way to build relationships and reputation. In 2003, he founded LexBlog, a company devoted to helping lawyers and law firms launch their own blogs. Today, LexBlog has grown to a network of nearly 20,000 legal professionals worldwide blogging on the platform.

More recently, LexBlog launched a global legal news and commentary network based on legal blogs. The network is open to any legal blog, without cost and regardless of whether the blog is a LexBlog customer. And just last week, LexBlog announced a national campaign to help bridge the legal services gap by enabling lawyers to connect with consumers in real and authentic ways through blogs.

In this episode of LawNext, I talk with O’Keefe about LexBlog, blogging, and the important of building trust and relationships for lawyers to connect with clients.

Full disclosure: Since January, I’ve worked with LexBlog as publisher and editor-in-chief. 

Before founding LexBlog, O’Keefe was a trial lawyer in Wisconsin for 17 years. In 1998, he founded a virtual law community, PrairieLaw.com. After selling PrairieLaw to LexisNexis in 2001, he became vice president of business development for its Martindale-Hubbell division. He is a graduate of University of the Pacific — McGeorge School of Law and the University of Notre Dame.

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Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division. At LexBlog, he oversees LexBlog.com, the global legal news and commentary network.