The two companies today announced an integration that creates an automatic connection between the contact form on a LexBlog site and the tasks and contacts features within Clio Manage.
(Clio Manage is what Clio now calls its practice management platform, to distinguish it from its CRM platform, Clio Grow.)
The idea of the integration is to reduce data-entry time (and related data-entry errors) and make it easier for lawyers to capture and follow-up on leads. When a potential client fills out the contact form on a firm’s blog, the information is transmitted to Clio as both a contact and a task.
“Clio has documented that lawyers spend more time on business development than on billable hours,” Kevin O’Keefe, LexBlog CEO, said in a statement announcing the integration. “We hope to flip those numbers and enable those lawyers to live their dream of doing the work they want to do for the clients they want to work for – through blogging on the LexBlog network.”
The integration is available to subscribers of Clio’s Boutique and Elite plans. You can learn more about it in the Clio App Directory.
[Full disclosure: I am publisher and editor-in-chief of LexBlog.com.]