It should have come as no surprise when California attorney Erin Levine recently announced her plan to go nationwide with her do-it-yourself divorce platform Hello Divorce. After all, the site has been seeing rapid growth and has earned Levine broad accolades, including the 2020 James I. Keane Memorial Award for Excellence in eLawyering from the American Bar Association and the 2019 Reisman Award for legal innovation from practice management company Clio.

But why did Levine, who has a successful family law practice in Oakland, Calif., first decide to create Hello Divorce three years ago and then spin it off as a standalone company last year? And what does she now see as the opportunities and challenges in bringing it to all 50 states?

On this episode of LawNext, Levine joins host Bob Ambrogi to share her story as well as that of Hello Divorce, starting from why she went to law school, how she came to establish her own practice, her reasons for launching Hello Divorce, and the site’s growth and future.

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Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal…

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division. At LexBlog, he oversees LexBlog.com, the global legal news and commentary network.