There is an element of serendipity in the story of Nehal Madhani and his company Alt Legal. Even though he had been an insolvency lawyer who had never practiced trademark law, an early attempt at entrepreneurship — and at registering his own trademarks — showed him the need for better software to automate trademark applications. After creating and launching that product, he heard from his customers that their greater need was software to track the thousands of trademarks they’d already filed. Pivoting to address that need, he launched Alt Legal.

Eight years later, and without ever taking significant outside investment, Madhani has grown Alt Legal into a leading platform for trademark docketing in the U.S. and Canada. More recently, he announced a partnership with a global trademark data company that will expand Alt Legal’s trademark docketing automation to every jurisdiction in the world.

On this episode of LawNext, Madhani joins me to share his journey from insolvency lawyer to successful legal tech founder, as well as to discuss the mission of his company and his vision for its future.

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Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal…

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.