[Note: This is the second of an exclusive two-part series on lawyer marketplace UpCounsel, which – 16 months after new owners rescued it from shutting down – is now launching a crowdfunding campaign. In part one, I wrote about UpCounsel came back from the brink of closing down and rebuilt its business.] 

Sixteen months after UpCounsel announced it would shut down, it is not only alive and well, but showing double-digit revenue growth, consistent profitability, and accelerating demand for legal services through its lawyer marketplace. Now it is launching a crowdfunding campaign with the mission of bringing legal to the people.

[The crowdfunding campaign opens to the public July 28, but listeners of this podcast can access the private friends and family campaign, with early investor benefits including a lower valuation cap.]

On this episode of LawNext, we look at the Phoenix-like story of how UpCounsel came back from near death, saved at the eleventh hour by new owners and a new management team that reinvented its business model, and why the company is now turning to crowdfunding to raise capital to fuel its growth and development.

To tell this story, we are joined by two of the company’s top executives:

  • Chief Executive Officer KJ Erickson, a serial entrepreneur who Rolling Stone named in 2017 as one of 25 people shaping the future.
  • Chief Revenue Officer Paul Drobot, a sales veteran who previously led sales at legal tech companies Atrium and Logikcull.

This episode is part of a two-part series on UpCounsel that also includes the LawSites blog post: Exclusive: As UpCounsel Launches Crowdfunding Campaign, the Phoenix-like Story Of Its Rise from Near Shutdown.

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Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.