Cashing in on podcasting

I appreciate Lisa Stone’s pointer to my Law Technology News article, Podcasting: CLE’s New Wave? By way of follow-up, an article in today’s New York Times, For a Start-Up, Visions of Profit in Podcasting, tells of a San Francisco company, Odeo, that hopes to cash in on podcasting’s popularity:

“Compared with the other various approaches so far, Odeo means to be podcast central – an all-in-one system that makes it possible for someone with no more equipment than a telephone to produce podcasts and also makes it possible for users to assemble custom playlists of audio files and copy them directly onto MP3 audio players.”

Needless to say, Odeo has a blog of its own.