Another perspective on blogs and marketing

My post last week, Blogging’s contrarians, drew several comments and a number of e-mails. I wrote it, in part, in response to a TechnoLawyer feature by California lawyer Joe Hartley. Now TechnoLawyer Publisher Neil Squillante offers his thoughts on the topic. “My quick take on legal blogs as a marketing tool is that they can drive traffic to your site,” he says. “In this respect, they can serve as a ‘search engine optimization’ tool.” He goes on to say that he thinks blogs “work better for publicity than for generating leads.” He concludes:

“As I’ve said many times, today’s world requires a multi-channel approach to marketing — you cannot rely on just one marketing channel to grow your law firm’s business.”

Read Neil’s full post.