Popular Legal Directories, Ranked by Traffic

[See also this follow-up: Legal Directory Rankings: An Alternate View.]

Which online lawyer directories get the most traffic? To find out, I checked Alexa.com, which tracks statistics for all major websites. Based on those statistics, it assigns each site a global rank as well as country-specific ranks. Not surprisingly, the two top-ranked sites in the world are Google and Facebook.

Alexa calculates a site’s rank using a combination of its average daily visitors and pageviews over the past three months. Thus, the site with the highest combination of visitors and pageviews is ranked #1, and so on. Of course, a site’s ranking can change frequently, based on ebbs and flows in traffic.

I selected several sites to compare. Let me say up front that comparing these sites based on raw rankings is unfair. Some of these sites are consumer-facing sites while others are industry-facing sites. Naturally, the consumer sites will get more traffic. For some of these sites, the lawyer directory is their primary focus. For others, the directory is secondary to other featured content. For example, Nolo.com has a lawyer directory, but is better known for its legal guides and do-it-yourself legal resources.

With that proviso, it is interesting, nonetheless, to see how these sites line up in the rankings. As you can see, both globally and in the U.S., the top four are FindLaw.com, Avvo.com, Justia.com and Lawyers.com.

Alexa Global Rank

  1. FindLaw.com, 5,765
  2. Avvo.com, 7.748
  3. Justia.com, 8,925
  4. Lawyers.com, 8,927
  5. Nolo.com, 16,480
  6. Martindale.com, 23,337
  7. LegalMatch.com, 38,430
  8. SuperLawyers.com, 58,056
  9. LawyerCentral.com, 91,219
  10. Legal500.com, 113,920
  11. ChambersAndPartners.com, 189,627
  12. BestLawyers.com, 376,373

Alexa U.S. Rank

  1. Findlaw.com, 1,401
  2. Avvo.com, 1,698
  3. Justia.com, 2,024
  4. Lawyers.com, 2,207
  5. Nolo.com, 3,566
  6. Martindale.com, 5,975
  7. LegalMatch.com, 9,203
  8. SuperLawyers.com, 12,899
  9. LawyerCentral.com, 23,105
  10. BestLawyers.com, 110,825
  11. ChambersAndPartners.com, 159,942
  12. Legal500.com, 170,909


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  • Thanks for this comparative analysis. Very interesting.

    I would add to your proviso that raw rankings are also a function of technical interventions like paid SEO optimization and PPC advertising.

    And one quibble: the data cannot be interpretted to indicate the customer-perceived value of the content, so I’m not sure “popular” is an accurate term. Most visited would do fine.

  • Bob,
    Interesting information. A flaw in Alexa data is that it is drawn from people who have installed an Alexa toolbar on their web browsers, so the data is not from a representative sample.

    Also, Alexa can’t rank subdirectories, like lawyers.findlaw.com — which is the Thomson directory. So it is not accurate to compare it to lawyers.com — the LexisNexis directory.

    Nevertheless, I enjoy your blog and commend you for going to the trouble of doing some kind of ranking of the directories.

    • The Alexa site says it draws its traffic information from the toolbar “and data collected from other diverse sources.” So it’s not just the toolbar.

  • Very interesting analysis. Of course, depending on the tool, you get very different results (such as compete.com which puts Lawyers.com ahead of Avvo and Justia and behind Findlaw).

    One thing of further analysis would be Avvo’s traffic around their doctor directory. It would be interesting to figure out a way to separate legal and medical consumer traffic as I would think that there are significantly more people looking for doctors than looking for lawyers.

    Full disclosure – I work for LexisNexis.

    Take care,


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  • Thanks for this analysis and sharing these top ranked law directories. It is very interesting to see the comparisons between the two Alexa ranks and how they stack up with each other.

  • Hi Bob,

    Your blog sparked interest for further analysis and I ran the comparisons with Google Trends amongst the sites and it gives rather different perspective. How would you rank Alexa’s accuracy against Google Trends? I think we’d need to focus on apples to apples comparison if we want to make a case for directories:


    As some of the sites bundle free case law into the same domain to drive traffic up.



    • Although I do think that Alexa’s methodology is less accurate because of its reliance on the Alexa toolbar, I think that the searches reported through Google trends are not definitive either because those results rely upon users first searching through Google.

      For what is worth, the sample size is statistically insignificant and the placement of the firm’s listing varies widely in each directory, the most common legal directory referrers to my firm’s website are as follows (in order from highest to lowest):

      1. Lawyers.com
      2. AVVO.com
      3. Findlaw.com
      4. Justia.com

  • Hi Bob,

    This is an interesting comparison but as someone who used to work at Chambers USA I had access to all their Google analytics data and when compared with what Alexa reported Alexa was pretty much always way out.

    The simple fact is that these types of site do not have access to your figures so it is good guesswork at best.


    • You are so right. The data from Alexa or any similar service is extremely inaccurate. Data on my admittedly small site is way off compared to G’s analytics. SEO experts (who see their own analytics) have openly challenged the data as so inaccurate that it’s a wonder anyone would buy advertising based upon such inaccurate data.

      Why do all of these legal “directories” remind me of a paperless version of the yellow pages where the traffic gets sliced into progressively smaller pieces ?

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  • Interesting information. I have had people try to sell me services or service packages based on an “Alexa” score. It’s insightful to see how they get some [a lot?] of their data. Do you have any further information on what their data “collected from other diverse sources” might be?

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  • Alexa is overrated when it comes to websites.

    The same firms who try to upsell Alexa are the ones who promise to get you no. in google for any keyword.

    We lawyers were smart enough to pass our exams but can’t see we’re being sold a pig in a poke.

  • I think you should also include http://www.lawinfo.com on the directory list. It ranks:

    Alexa Traffic Rank: 50,276 Traffic Rank in US: 12,917

  • Bob,
    We have been building a lawyer directory over the last few years as well (http://WWW.lawfather.com) that I hope you will consider for inclusion. Its free of phony awards. It rates attorneys based on professional background including discipline records and availability of malpractice insurance. We’ve also included RSS feeds and other features that give consumers a better sense of the lawyers participation in the legal community over static listings. I appreciate your listing here, and hope that as our Alexia rank improves you will monitor our site for inclusion in future posts. Thanks again!

  • You should also consider the relatively new but fast growing sites like http://www.globallawdirectories.com

    It is not only the traffic or ranking but you should also consider othet factors like the cost and convenience in creating,maintaining and editing of listings by law professionals.

  • Thanks for publishing your analysis and insights. This post is very interesting to me.

  • I find it interesting that Nolo.com is listed so high. I signed up for an advertising spot with Nolo back in 2008 and I did not receive a single referral. But then again much of the traffc to Nolo.com is the consumer looking for a do it yourself guide and not looking to hire an attorney.

  • Since this post is from 2011, I would be interested to see if the rankings have changed at all. Google has refined its algorithm and new websites have emerged. Just curious is a follow-up post might be worthwhile.

  • Thanks for this — very useful information in the legal field. Getting my website listed in all of these is key to growing my practice. I’ve found that there are many other directories with all sorts of topics that also appear in search results (not just law firm directories) — good to be listed in those as well!


  • Very cool research! There seems to be a solid mix between paid for directories and free directory listings which is quite interesting.

    Thanks for the post!

  • I’m surprised that http://www.hg.org did not make the top 10 in either list. That’s a pretty good legal directory.

  • Thank you for publishing your analysis. Useful stats for picking the right law directories to be listed in for best results.

  • I am glad Avvo.com does well and is reliable for many lawyers. Some of the others can be quite expensive or time consuming to use.

    Avvo has my reccomendation! Thanks for the research Robert!

  • Pingback: Avvo and Justia legal directories grow at expense of Findlaw, Lawyers.com, and Martndale-Hubbell | Real Lawyers Have Blogs()

  • I have used Avvo for years and appreciate their ease of use and customer friendly experience. Lawyers.com (lexis-nexis) has been a complete waste of money.

  • I think there are many other metrics aside from Alexa rankings which should be used as a determination of traffic.

  • Alexa is overrated when it comes to websites,
    avvo is the best for all

  • Helpful list, thanks. Has it been updated recently, by chance?

  • Thanks for Share very useful information in the legal field. I’ve found that there are many other directories with all sorts of topics that also appear in search results — good to be listed in those as well!


  • Thank you for sharing this list. Definitely helpful! I’ve recently been tinkering with a new website for my law office in Wadsworth, Ohio and a friend suggested that I try to list it in different directories for backlinking and SEO. So thank you for this giant step in the right direction. Greatly appreciated.

  • This is a great list. Thank you very much for sharing

  • Thanks for the list, really helpful information.
    will add the site to my ” must check list” once again thank you much.

  • Good info, thanks. I did not know about several of these sites.

  • Consider adding LawyerRatingz.com to your comparison. The Alexa numbers are within the range of the other directories you’ve listed, particularly in the United States.

  • There seems to be some confusion among a few posters that Alexa is a website in the same manner of AVVO and the others. Alexa is a website but it is a tool used to measure how popular a site is and the amount of traffic that is drawn to that site. Obviously, you want to be listed on sites that have a higher Alexa ranking. I just found this law blog today and have read a few articles that are very helpful. Thanks for publishing this article!

  • Susan Walsh

    Hi Robert, it would be great if you could update this list for 2015? Who are the top legal directories now? Or, what directories should all lawyers be listed on? Thank you!

  • Sony Thomas

    You may include a free lawyers directory, http://www.pathlegal.com

  • Thanks for this — very useful information in the legal field. Getting my website listed in all of these is key to growing my practice.

    I’ve found that there are many other directories with all sorts of topics that also appear in search results (not just law firm
    directories) — good to be listed in those as well!


  • Bobby5000

    Some of the directories are misleading. For example the legal500 basically directs you to a large law firm where you can figure on burning through 100 grand the first few months as an associate spends a couple hundred hours on a brief. There are a few large firm guys who are truly bright and can craft innovative solutions and provide true value but too many churn files with the 3rd memo on 4th interrogatory, and repetitive review. These guys will never tell you that you are wrong and need to settle, and if you want to call an apple an orange, they’ll draft a 25,000 brief explaining why

  • james caron

    Thanks for sharing this useful information. I will add my website into these directories. This is a great list.

  • Dung Duong

    Global Business Service (GBS) Co., Ltd is a leading commercial law firm in Vietnam providing business legal services, investment consulting, and other business support service (company formation, license arrangement, commercial agreements, mergers and acquisitions, shareholder arrangements and disputes, work permit, employment contracts, tax, consulting and financial advisory and executive search services).

    Contact us today via email: info@gbs.com.vn or call: (+84-8) 35002828 or visit: http://www.gbs.com.vn / http://www.gbs.vn for more information about our services or to request an estimate for your project.

  • Dung Duong

    Thanks for the useful information. How do you think about listing by country as sometime corporate clients may need local firms to support for their business in other country?

  • LawyerDirectory .legal

    Useful list.
    You can include another Free Law Firm Directory:

  • Great list. By the way if you need an accident attorney in Brooklyn https://www.wesettle.com

  • LegisOne

    I read this article, Thanks for giving such an information. Please visit https://www.legisone.com/, One of the leading cloud based legal platform which provides online legal services with 100% moneyback guaranty.

  • Aaron Herbert

    Great list thank you for posting, but if possible can you provide an update? I have a personal injury law firm in Dallas Texas and am interested in letting more potential clients know about the areas of practice my firms handles such as car accidents, truck wrecks and other personal injury claims. http://www.injuryattorneyofdallas.com/

  • ZofranHelpDesk

    Thanks for the information – very informative. http://thelawfirm.com is another law firm that seems to be growing quickly, though not quite as popular as the sites listed here.

  • Thanks for this info … it’s becoming ever so clear that lawyers need to be listed on more of these types of websites in order to be found on Google!

  • Phil M

    A great new directory to look into is leglaclick.com. Lawyers list their services for a for a fixed fee. All transactions, including signatures take place online.