Better start building that ark, because a deluge of new blogs will soon flood the legal profession. At least, that seems to be the conclusion of a just-released survey of social media in the legal sector conducted by LexisNexis and Vizibility. Just take a moment to ponder this graphic, which is just a snip from a gi-normous infographic that was created to illustrate the survey results:
It asks law firms what social media services they plan to use in their marketing. Note the responses for blogging: Of AmLaw 100 firms, 93.8% have or plan to have blogs. Of AmLaw 200 firms, 94.7%. Move on down the list and the percentage for every size firm is greater than 75%. Among 1-5 lawyer firms — which make up the majority of firms in the U.S., 87.8% have or plan to have blogs.
In short, roughly nine out of every 10 law firms will be blogging — some might have multiple blogs. Someone on Quora estimates that there are 50,000 law firms in the U.S. That means we could soon expect to see as many as 45,000 legal blogs, maybe more.
That’s good news for Kevin O’Keefe, who is in the business of building blogs for law firms. He’s probably putting a down payment on a new boat right about now.
But what’s it mean for the rest of us — those who already have blogs and those who regularly read blogs?
Well, on one hand, I suspect it’s much ado about nothing. Despite their best-laid plans, I doubt all the firms that say they’ll launch blogs really will. And of those that do launch blogs, no doubt a good number will be abandoned or ignored, as seems to happen with many blogs.
On the other hand, I have no doubt that many new legal blogs will continue to launch and that a fair number of them will be worth reading. The more the merrier, I say. Like cream, good blogs rise to the top. Even if we have a flood of blogs, there will be those that stand out and those that do not.
For readers of blogs, there is a coming feast of abundance. For writers of blogs, the game is on to produce quality, thoughtful posts that will keep your blog from drowning.