One Unanticipated Side Benefit of Sponsored Posts

Cupcake-Guests

Image courtesy of TechWyse.

Earlier this year, I announced an experiment for this blog for 2016 — accepting sponsored posts. Well, I can’t say the sponsors have exactly been storming the gates. There have been a couple of sponsored posts so far — thank you very much Smokeball and LexisNexis PatentAdvisor — and there will be more to come. But an onslaught, it’s not.

Still, there has proven to be a side benefit I did not anticipate.

Any of you who are bloggers yourselves probably get the same emails I do. They start out by telling you how much they love your blog (even though it’s generally clear they’ve never read it). Then they tell you that they are writers themselves — and quite good ones at that — even though their emails are often replete with grammatical errors. And then they generously offer to provide guest posts for your blog — generally on topics that have no conceivable relevance.

All they ask in return is to include a link or two back to their sponsor’s site.

When I first started getting these several years ago, I would politely respond. After awhile, I gave up on responding and just deleted them as quickly as they came in. But some of them could be obnoxiously persistent, sending follow-up emails saying that they hadn’t heard back from me.

Now I have the perfect response. It sends them away and keeps them away. Now I say this:

Thank you for your interest in contributing to my blog. My blog accepts guest posts only as sponsored posts. Each sponsored post costs $XXX. More information about purchasing a sponsored post can be found here: www.lawsitesblog.com/advertise.

Amazingly, after sending that reply, I never hear back from them again.

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  • avon

    Aha!
    Now, if only there were a benefit (side, or otherwise) to your *readers* in issuing sponsored posts to us!
    I always appreciate it when a newsletter or business makes clear, in its Sender name or early in its Subject line, that a post is an advertisement for a third party. And I’m often disgusted when I open an e-mail that turns out to lead me to such advertising; I’ve even Unsubscribed from senders that often fed me that species of spam.
    What I appreciate most is a post in which a newsletter or business reviews or endorses a product or service, with reasons pro and con. That’s far more trustworthy and useful than a sponsored post. I can’t possibly buy, or even consider, one new product or service every day from each and every newsletter or business that sends me e-mails; but that kind of review or endorsement is a valuable service nevertheless.