Peter Shankman, founder of The Geek Factory, on the future of public relations (as reported by Andrew Ratner at BaltimoreSun.com): The press release will die. Better yet, kill it. Instead, have your CEO write a blog. Transparency is good. Facebook will become ubiquitous. News tickers will be replaced by personal lifestreams. Interesting ideas. And then [...]
TAG | media relations
According to the blog launched today, RankingsForLawyers, there are more than 700 different lists that rank lawyers in the United States. While any lawyer can name at least some of these lists — such as Best Lawyers and Super Lawyers — keeping track of all of them is an overwhelming task. That is the idea behind this blog and the new service it accompanies, RankingsForLawyers. Unveiled today by the legal-marketing firm Jaffe Associates, the service promises to help law firm marketers keep track of the many ranking opportunities and decide which they should pursue. (Full disclosure: I am a former vice president of Jaffe.) From the announcement:
“RankingsForLawyers gives legal marketers the knowledge they not only need to stay on top of all of the directories and ranking opportunities — national, regional, and local — but also to better identify those that have true value for the firm. It also provides useful guidance in managing key deadlines.”
The announcement offers interesting numbers showing how pervasive these rankings have become:
- Sixty-nine major legal periodicals publish a total of 345 surveys.
- There are 387 surveys published by 184 general business publications in major markets nationwide.
- 170 surveys list the largest law firms.
- 154 surveys highlight the the “best, super or top” lawyers.
- Of the various surveys by practice areas, there are 27 for IP alone.
- 108 surveys showcase “rising stars.”
- There are 47 pro bono rankings.
- 75 surveys rank workplace satisfaction.
- 83 rankings focus on diversity efforts.
- California is the state with the most surveys, while Wyoming, Idaho and Montana have the fewest.
- More than 37 surveys appear in European and Canadian publications.
At the RankingsForLawyers site, you can sign up to receive a report compiled by Jaffe listing all of the publication opportunities and publication dates of current rankings and awards published by media outlets and other organizations.
Many large firm Web sites have “media rooms” — pages devoted to news releases, press contacts, factsheets, event listings, logos and other information useful to the news media. But what about the rest of us? A new Web service, MyMediaRoom, enables anyone — individuals and organizations — to add a media room to a Web site easily and at zero cost.
A media room, the site tells us, “is an area of your web presence dedicated to telling the story of your organization.” This site provides tools for creating and publishing press releases (with RSS feeds), posting events and maintaining a calendar, publishing a blog, creating and managing an image gallery, and creating a press kit that can be viewed online or downloaded as a PDF.
A basic media room is free and includes 50mb of storage. From there, prices range from $9.95 to $49.95 a month, with different levels of storage and options. Each site gets a “vanity” url (such as “ambrogi.mymediaroom.com”), but top-level paid sites can use their own domains. While various page templates are available, paying users can upload their own designs.
I have not gone through the process of creating my own room, but by all appearances, the service is easy to use. For a smaller law firm, this may be a smart way to add a professional-looking and full-featured media room at little or no cost.