Articles Posted in October, 2008

Martindale’s In-Visibility Rankings

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Here is something strange about lawyer listings on Martindale.com. I noticed that my listing included something called a “Visibility Ranking,” which is supposedly based on “the total number of weekly profile views.” Mine said that I was #1 out of 17 lawyers in my town of Rockport, Mass., and that I was #204,221…

Lawyer2Lawyer Does Twitter

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I’m tempted to say that this week’s episode of our podcast Lawyer2Lawyer is for the birds. We take on Twitter, the social-networking and microblogging phenomenon where everything happens in 140 characters or fewer. Joining my cohost J. Craig Williams and me to discuss Twitter’s place in legal marketing are Brian Carter, director…

The Future of PR

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Peter Shankman, founder of The Geek Factory, on the future of public relations (as reported by Andrew Ratner at BaltimoreSun.com):

The press release will die. Better yet, kill it. Instead, have your CEO write a blog. Transparency is good. Facebook will become ubiquitous. News tickers will be replaced by personal lifestreams.

Interesting…