Some people think big. Not Toronto lawyer Jordan Farkas. He prefers to think small, as in small claims court. As a matter of fact, he calls himself
Mr. Small Claims Court and has created a Web site where he markets himself as “the recognized authority on the Ontario Small Claims Court.” As his LinkedIn profile explains:

I have practised exclusively as a commercial litigation lawyer since 2004. In 2008 I founded which offers Ontario-wide small claims court consultation services at affordable rates. It has created a niche in Ontario legal services and has attracted media attention. In addition to small claims court, I also consult for self-represented litigants in higher courts across Ontario.

His Web site offers reasonable flat fees and includes a page of testimonials from satisfied clients. You can also find him on Twitter as MrSmallClaims.