Lawyers.com Kicks Off TV Ad Campaign

In two recent posts here, I explored which online lawyer directories get the most traffic. (Popular Legal Directories, Ranked by Traffic and Legal Directory Rankings: An Alternate View.) Using two different ranking sources, Alexa.com and Compete.com, I concluded that the top four sites are FindLaw.com, Avvo.com, Justia.com and Lawyers.com, although their order of ranking differed depending on the source.

Perhaps those numbers will now change. Today, Lawyers.com — which is owned by LexisNexis and is the consumer-targeted companion to legal directory Martindale.com — kicks off a major TV ad campaign designed to drive up its traffic. The ad will run on major networks such as ESPN, Comedy Central, The History Channel and CNN. The ad features actress S. Epatha Merkerson, best known for her role as NYPD Lt. Anita Van Buren on the long-running TV crime drama Law & Order.

Below is the ad.