Cupcake-Guests

Image courtesy of TechWyse.

Earlier this year, I announced an experiment for this blog for 2016 — accepting sponsored posts. Well, I can’t say the sponsors have exactly been storming the gates. There have been a couple of sponsored posts so far — thank you very much Smokeball and LexisNexis PatentAdvisor — and there will be more to come. But an onslaught, it’s not.

Still, there has proven to be a side benefit I did not anticipate.

Any of you who are bloggers yourselves probably get the same emails I do. They start out by telling you how much they love your blog (even though it’s generally clear they’ve never read it). Then they tell you that they are writers themselves — and quite good ones at that — even though their emails are often replete with grammatical errors. And then they generously offer to provide guest posts for your blog — generally on topics that have no conceivable relevance.

All they ask in return is to include a link or two back to their sponsor’s site.

When I first started getting these several years ago, I would politely respond. After awhile, I gave up on responding and just deleted them as quickly as they came in. But some of them could be obnoxiously persistent, sending follow-up emails saying that they hadn’t heard back from me.

Now I have the perfect response. It sends them away and keeps them away. Now I say this:

Thank you for your interest in contributing to my blog. My blog accepts guest posts only as sponsored posts. Each sponsored post costs $XXX. More information about purchasing a sponsored post can be found here: www.lawsitesblog.com/advertise.

Amazingly, after sending that reply, I never hear back from them again.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.