The legal marketing agency Good2BSocial launched a service this week that is designed to provide on-demand training in legal marketing and business development.

The Good2BSocial Academy is designed for marketing, business development and communications professionals at law firms, as well as for lawyers who want to learn more about marketing and building their practices.

The Academy will offer a variety of courses, webinars, podcasts, certifications and other educational resources. It is launching with one anchor course and a selection of webinars. Other courses will be added over time.

The anchor course is a certification course in digital marketing for law firms. Taught over eight sessions by Good2BSocial founder and CEO Guy Alvarez, it covers such topics as content marketing, SEO, paid search, email marketing, and analytics. The cost of the full course is $875.

Future courses will be developed both by staff at Good2BSocial and by outside experts.

Photo of Bob Ambrogi Bob Ambrogi

Bob is a lawyer, veteran legal journalist, and award-winning blogger and podcaster. In 2011, he was named to the inaugural Fastcase 50, honoring “the law’s smartest, most courageous innovators, techies, visionaries and leaders.” Earlier in his career, he was editor-in-chief of several legal publications, including The National Law Journal, and editorial director of ALM’s Litigation Services Division.